Tag : Chuck Geschke

La réponse d’Adobe à Apple sur le support de flash

Vous le savez Apple est rentré en guerre contre Flash ou plutôt ils ont décidés d’ignorer ce format sur leurs appareils. Autant sur un iphone l’argument de la batterie avait été mis en avant, autant pour l’ipad Steve Jobs a clairement annoncé que le device ne supporterait pas le format d’animation d’Adobe. Steve Jobs avait d’ailleurs fait une longue lettre pour expliquer les raisons de son choix.

Depuis il est vrai que nous avions pas eu de réponse de la part d’Adobe qui se faisait attaquer violemment sur des positions qui n’avaient pas été remises en question depuis bien longtemps. Depuis hier, Adobe communique par le biais d’une campagne de pub qui a pour objectif d’expliquer la position de la société sur le choix (Flash and Creative Freedom) des solutions et accessoirement de répondre à la lettre de Jobs…

Cette campagne de publicité est d’ailleurs en lien avec la lettre ouverte des fondateurs d’Adobe :

The genius of the Internet is its almost infinite openness to innovation. New hardware. New software. New applications. New ideas. They all get their chance.

As the founders of Adobe, we believe open markets are in the best interest of developers, content owners, and consumers. Freedom of choice on the web has unleashed an explosion of content and transformed how we work, learn, communicate, and, ultimately, express ourselves.

If the web fragments into closed systems, if companies put content and applications behind walls, some indeed may thrive — but their success will come at the expense of the very creativity and innovation that has made the Internet a revolutionary force.

We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company — no matter how big or how creative — should dictate what you can create, how you create it, or what you can experience on the web.

When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe’s business philosophy is based on a premise that, in an open market, the best products will win in the end — and the best way to compete is to create the best technology and innovate faster than your competitors.

That, certainly, was what we learned as we launched PostScript® and PDF, two early and powerful software solutions that work across platforms. We openly published the specifications for both, thus inviting both use and competition. In the early days, PostScript attracted 72 clone makers, but we held onto our market leadership by out-innovating the pack. More recently, we’ve done the same thing with Adobe® Flash® technology. We publish the specifications for Flash — meaning anyone can make their own Flash player. Yet, Adobe Flash technology remains the market leader because of the constant creativity and technical innovation of our employees.

We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web — the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.

In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody — and everybody, but certainly not a single company.

Chuck Geschke, John Warnock
Cofounders
Chairmen, Adobe Board of Directors

La conclusion de cette lettre ouverte est très forte : « Who controls the World Wide Web? And we believe the answer is: nobody — and everybody, but certainly not a single company. »

Donc si l’on résume Apple a maintenant comme concurrents et farouches ennemis : Google et Adobe, qui sera le prochain?